Jason Goodman grew up on a small farm in Arvada, Wyoming. His family ran a sow/farrow hog operation with no running water and no tractors. They owned quarter horses, mules, and draft horses, and used the draft horses everyday to haul water and feed to the livestock. Jason started driving the draft horses to do chores at age ten. As a teen, Jason worked driving a team for an outfitter in Wyoming's Big Horn Mountains. At age 16, he was the youngest driver to participate from start to finish in the Wyoming Centennial Wagon Train, driving a team 270 miles from Casper to Cody.

After high school, Jason spent time working at the Kentucky Horse Park in Lexington, before accepting a position as one of the drivers for the Coors Belgian Hitch. While working for the Coors hitch, Jason met and traveled with the legendary heavy-horse driver Dick Sparrow, who is best known for driving 40 horses in a single hitch. It was also during this time that Jason met his future bride, Dick's youngest daughter, Rose.

Rose Sparrow Goodman was raised on her family's farm in Zearing, Iowa. Her family ran a row crop operation and a feeder steer operation. Rose began driving horses at age four, and drove her first multiple hitch of Belgian draft horses at age eight. She is the fifth generation of her family to drive draft horses on their ancestral land, acquired in 1854. Throughout her youth, Rose competed in draft horse shows across the Midwest, winning the Ladies Team class at the National Belgian Show, the Ladies Cart at the Iowa, Indiana, Minnesota, and the Wisconsin State Fairs, and the amateur four horse hitch at the Britt Draft Horse Invitational.

Jason and Rose moved to Colorado in 1993. While there, Jason was the outside yard manager of a lumber yard. Rose worked in banking as a single family construction and mortgage lender. In the couples' spare time, they worked with draft horses, competing at regional shows. Jason and Rose occasionally helped Tom and Betty Watt, the owners of Brookhart's Lumber show horses. When Tom and Betty sold six horses to Bill Priefert in 2002, Tom recommended Jason for the job as horseman and driver. Upon accepting the position, the Goodmans moved to Mt. Pleasant, TX.

Since April of 2002, Jason and Rose have called Mt. Pleasant, TX and Nunn, CO home. Jason, Rose, and their crew spend between 250 to 300 days a year on the road with the Priefert Percherons making appearances all across the United States. Not only do they travel with, work with, and care for the horses in the hitch, but Jason also shoes the horses.